An Examination Of The Effectiveness Of Coporate Planning In Managemnet Process

(A CASE STUDY OF DIAMOND BANK PLC) ABSTRACT The Nigeria business is so volatile, to the extent that only those who can scan it successfully forecast the possible charges in it and thereafter marshal all available resources in accordance with the dictates and demands of the environment can operate successfully in it. This project work is to assess and examine the effectiveness of corporate planning as the management process and also to evaluate its contribution as a catalyst to the survival, growth and profitability of the organization. The study examined corporate pla…