The Role Community Relations Has Played On The Corporate Image Of Shell Petroleum

PLC PORTHARCOURT CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Companies has recently gave priority to their interactions with the people constituting the environment they operates in and draws resources from, to foster mutual understanding, trust, and support between the company and the host communities (Meyers, 2005). This study is examining the role that these activities involved in community relations on the corporate image of Shell petroleum Plc, Port Harcourt. Corporate image" was once an advertising jargon but is today a common phrase referring to a company's repu…