The Role Of Planning And Forecasting In Business Organization

(A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED OGUI ENUGU, ENUGU STATE) ABSTRACT The role of planning and forecasting in business organization is a topic chosen from the business administration and management field.   The research was conducted mainly to examine the positive and negatives effects of not making good use of planning and forecasting in the business administration of an organization. For effective research on this topic . Both primary and secondary data were used to elicit information from sample studied, the primary source of data were response form the personal interview…