The Marketing Problems And Prospects Of Five Star Hotel In Enugu Metropolis

(A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). ABSTRACT             This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”.             The main purpose was to find out among other things the following: -          To examine if the promotional strategies used by the hotel lead to increase in customer awareness. -          To determine if the quality of services rendered by the hotel will lead to a bright future for the company. The population of the study comprise the customers and the management and rel…