The Impact Of Television Advertising On Marketing Of Soft Drinks In Enugu Metropolis. (a Case Study Of Fanta Bottled By Nbc)

66 pages ID: ACC2817

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DepartmentAccounting
TypeProject
Pages66
Reference StyleYES
FormatMS Word & PDF
Reference No.ACC2817

Abstract

ABSTRACTThe topic of this study is the impact of television advertising on marketing of soft drinks in Enugu metropolis, a case study of fanta bottled by the Nigeria Bottling company Enugu state. This study was undertaken to discover the challenges confronting the Nigeria Bottling company against effective advertising and marketing of soft drinks in Enugu metropolis, determine the impact of television advertising on the marketing of fanta, find out why consumers prefer television advertising to other forms of advertisement. Four research question were asked which guided and valudated the findi…

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