A Study On The Personal Factors Influencing Nigerian Consumer Buying Behavior

ABSTRACT As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor influence is important. The research seek to study the personal factor influence on consumer buying behavior in Nigeria which comprised of three subfactors; Age, Occupation, Economic status as the independent variable which when satisfied would lead to understanding consumer buying behavior. the objective of the research is to Study the personal factors influencin…