Application Of The Contribution Margin Approach To Pricing Decisions In Manufacturing Organizations (a Case Study Of Innoson Technology Nigeria)

ABSTRACT This study is an attempt to examine the application of the contribution margin approach to pricing decision in manufacturing organizations. The main job of the management and managers of organizations is decision making.  The word, decision implies taking a stand on an issue or issues.  Decision making therefore, involves making a choice between alternative courses of action. No business or organization can exist without one kind of decision or another, that is why this research work is based on identifying problems faced by mangers and management is decision making and to recommend …