The Impact Of Application Of Marketing Concept In The Nigeria Public Sector Industry

63 pages Chapters 5 ID: ACC0597

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DepartmentAccounting
TypeProject
Pages63
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.ACC0597

Abstract

(A CASE STUDY OF ZENITH BANK) ABSTRACTMarketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the banking industry, the study is based on information gathered and collected from both primary and secondary sources. Finding of the study revealed that applying a dominant …

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