Cocoyam Marketing In South East Nigeria

ABSTRACT Cocoyam is highly perishable and considerable economic losses occur after it is harvested. This is a result of rot, sprouting and other physiological changes. These losses could be reduced through efficient storage, processing and marketing. This study is about the economic study of cocoyam marketing in southeast Nigeria. It specifically ranked market participants preference for cocoyam cultivars and the reasons for such preferences. It showed the main marketing channels and socio-economic and institutional factors affecting the choice of marketing channels. It showed the structure a…