Marketing Analysis Of Red Pepper (capsicum Annum) In Olamaboro Local Government Area Of Kogi State, Nigeria

This study was carried out with the aim of analyzing the marketing of red pepper (Capsicum annum) in Olamaboro local government area of Kogi state. Specific objectives of the study included describing the socio-economic characteristics of marketers in the study area, to identify the various marketing channels employed in the marketing of red pepper in the study area, to identify the various marketing costs incurred, to determine the marketing margin of red pepper marketing in the study area, to determine the marketing efficiency of red pepper marketing in the study area and enumerate various c…