Analysis Of Market Structure, Conduct And Performance Of Fresh Fish Traders In Metropolis, Cross River State, Nigeria

ABSTRACT This study will analyse the market structure and conduct of fresh fish in Calabar metropolis, Cross River State, Nigeria. The specific objectives will be to: assess the cost and returns of fresh fish marketing, profitability and operational efficiency in the area, measure the extent to which fish traders specific variables and the operational costs influence their gross margin within the area of study, determine the price instability and index and the long-run price instability index of fish in the area, analysis the market structure, conduct and performance within the marketing syste…