The Impact Of Marketing Strategy In Nigerian Banking Industry

(A CASE STUDY OF FIRST BANK NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND INFORMATION Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services, organization and event to create and maintain relationships that will satisfy individual and organizational objectives. It is fundamental to business growth. It basically includes getting goods and services to the final consumer satisfactorily. The Nigeria banking sector has changed tremendously since the introduction of the Structural Adjustment Pr…