Application Of Marketing Concept In Commercial Banking And It Effectiveness In Consumer Satisfaction

96 pages Chapters 5 ID: BFN0671

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DepartmentBanking and Finance
TypeProject
Pages96
Chapters5
FormatMS Word & PDF
Reference No.BFN0671

Abstract

(A CASE STUDY OF GT BANK PLC) ABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in consumer satisfaction” at Guaranty Trust Bank Murtala Muhammed Square Branch Kaduna. To highlight the result of the investigation of the subject matter. Background, statement of general problem, purpose, significance, research question and delimitation of the study. Chapter two is the literature review relevant material were used in order to acquire full information about marketing,…

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Pages96
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