Application Of Marketing Concept In Gt Bank And Its Effectiveness In Consumer Satisfaction

65 pages Chapters 5 ID: BFN0672

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DepartmentBanking and Finance
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.BFN0672

Abstract

  ABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in consumer satisfaction” at Guaranty Trust Bank Murtala Muhammed Square Branch Kaduna. To highlight the result of the investigation of the subject matter. Background, statement of general problem, significance, research question and limitation of the study. Chapter two is the literature review relevant materials were used in order to acquire full information about marketing, the marketing concept. Nigeria financial …

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Pages65
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