Origin And Development Of Co-operative Societies In Nigeria

ABSTRACTThis project was undertaken to examine the importance of effective marketing of services in the Nigerian financial industries.In the past, marketing was linked to services in industries like banking and rather to manufacturing industry in recent years; however, marketing activities industry in the banking industries have acquired increased importance and attracts more attention. The reason for this phenomenon is easy to appreciate for competition in banks, which market their activities and canvas for patronage through the provision of effective services.In the empirical study of market…