Factors Influencing Customer’s Loyalty In The Nigerian Banking Industry

81 pages Chapters 5 ID: BFN0870

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Project Details

DepartmentBanking and Finance
TypeProject
Pages81
Chapters5
MethodologyOrdinary Least Square
Reference StyleYES
FormatMS Word & PDF
Reference No.BFN0870

Abstract

ABSTRACT        The study empirically examines the main factors influencing customer’s loyalty in the Nigerian banking industry.  Perceived quality, customer satisfaction, customer trust and customer commitment within the context of the banking industry in Nigeria has been regarded as the major bedrocks for stimulating customer’s loyalty and hence, sustainable industry performance and the economy at large. Using primary data collected from 70 respondents, the simple percentage and Ordinary Least Squares method were employed in estimating the specified model.&…

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Full material

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Pages81
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