The Effect Of Promotional Strategies In The Marketing Of Bank Services (a Case Study Of Urba Plc Enugu)

ABSTRACTPromotional strategies is a process deal with the technique used by organization in inform, persuade and educate the public through the promotional mix. Moreover promotional strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product or service to the consumers. The research work titled “the effect of promotional strategies in the marketing of bank service” a case study of UBA PLC, was carried out with the objective of determining the effect of promotional strategy in the quality of…