Deposits Mobilization Through Marketing Of Banking Services (a Case Study Of First Bank Nigeria Plc) Department Of Banking And Finance, Institute Of Finance And Management Studies, Kwara St

TABLE OF CONTENTS   Title page   Certification   Dedication   Acknowledgement Table of contents  CHAPTER ONE  Introduction Statement of problem Research question Objective of the study Research hypothesis  Significance / justification of the study Scope and limitation of the study Definition of the key term Organization plan of the study  CHAPTER TWO Literature Review Historical background of the case study What is marketing The marketing mix Marketing channels Market Segmentation The importance and development of marketing Marketing (Selling) function of commercial ban…