The Impact Of New Products On The Profit Performance Of Commercial Banks In Nigeria (a Case Study Of First Bank Plc Submitted)

ABSTRACT This study is set out to investigate the response of the Nigerian Commercial Banks to the need for innovation (through the introduction of new products service) for the enhanced improvement in their profit position, giving the ever-changing financial and monetary policies, the creation and establishment of new financial institutions which makes competition inevitable and the deregulation of the banking environment. These alternatives of polices and conditions are intended to introduce a measure of progress and sanity in the banking industry and the economy in general through banks ac…