Full material
₦ 5,000 $(29)
| Pages | 33 |
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Project Details
| Department | Banking and Finance |
| Type | Project |
| Pages | 33 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BFN2309 |
Abstract
ABSTRACT This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirically tested using data collected from a survey of mobile commerce consumers. Empirical data from regression analysis reflects users ease of use influence behavioral intention to adopt mobile com…
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Full material
₦ 5,000 $(29)
| Pages | 33 |
| Delivery | Instant, after payment |