The Effect Of Marketing Strategies On Deposit Bank Performance

CHAPTER ONE  INTRODUCTION 1.1  BACKGROUND OF THE STUDY The purpose of business as asserted by Peter Drucker is to create customers and provide them with two basic functions of marketing and innovation. In today’s intense competitive business environment, these words ring more bells. A well-designed marketing strategy can make all the difference between success and failure in the marketplace. While marketing is commonly associated with consumers and good companies such as Nokia Company, it would be myopic to restrict the relevance of marketing to such instances alone. Marketing ultimately i…