Impact Of Macro Economics Variables On Firms’ Performance In Nigeria

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY Every company operates within the internal and external environments of business.  The internal environments are within a firm such that the prevailing factors are most times very subject to the control of the managers.  The external environment has to do with the larger business environments in which a firm operates; and the factors therein are not subject to the control of the managers.  The factors in the external environment not subject to the control of a manager generally can be regarded as macro economic factors or variables. The c…