Service Quality And Customer Satisfaction Of Selected Money Deposit Banks

CHAPTER 1 INTRODUCTION 1.1      Background of the Study Nigerian banks in the face of increasing competition are currently facing enormous challenges which have made survival increasingly difficult. To survive and be successful providers of financial services, it is extremely important that the present environment should go with a new management order which will offer the customer satisfaction and make better business performance. It is evident that today customers have increasingly become so enlightened and aware of their importance that ignoring them in search for competitive advantage can b…