Effective Communication As A Strategy For Enhancing Organizational Performance

CONCEPTUAL FRAMEWORK Effective communication as a strategy for enhancing organizational performance.The word communication is derived from the Latin word communis meaning “Common” the communicator seeks to establish “commonness” with a receiver. Hence we define communication as the transmission of information and understanding through the use of common symbols, the common symbols may be verbal or non verbal. Gibson, Ivancevich, and Donnelly (2004).According to Hoy and Miskel (2001): they see communication as simply the process of transmitting, information from one person to another.Also, Ac…