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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 75 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | BAM1111 |
Abstract
LITERATURE REVIEW2.1 CONCEPTUAL FRAMEWORKThe concept of motivation has been defined in different ways by different scholars. Motivation is derived from a Latin word known as ‘Movere’. Movere means to move. Motivation is based on the principle of hedonism. Hedonism is that human tendency to seek pleasure and avoid pain. Berelson and Staines (2003) defined the concept of motivation as an inner state that encourages, activities or mores, direct and channels behaviour towards goals.It is also referred to as a general term applying to the entire class of drives, needs, wishes and similar forces t…
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