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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 65 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | BAM1119 |
Abstract
(A CASE STUDY OF JUMIA) CHAPTER 11.1 BACKGROUND OF THE STUDYThe use of e-commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e-commerce websiteCustomer satisfaction is how satisfied a customer is with the supplied product/service. It is closely related to interpersonal trust [Geyskens, Steenkamp, Scheer, and Kumar 1996]. [Zins 2001], stated , it is expected that a higher level of customer satisfaction will lead to greater loyalty. However, the impact of satisfaction on customer loyalty is rather complex. Fisher…
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Full material
₦ 5,000 $(29)
| Pages | 65 |
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