Customer Perceived Value And Customers Satisfaction In Travel Agency In Nigeria

65 pages Chapters 5 ID: BAM1179

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DepartmentBusiness Administration and Management
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.BAM1179

Abstract

CUSTOMER PERCEIVED VALUE AND CUSTOMERS SATISFACTION IN TRAVEL AGENCY IN NIGERIA  CHAPTER ONE 1.0     Introduction It is believed that the goal of every organization is to meet the needs and the requirements of its stakeholders. Meeting the needs and the requirements of the stakeholders will not only ensure the survival of the organization but also flourish it. Customer is presumed to be one of the most important stakeholders in any organization because without him, organizations are not likely to succeed. Travel trade in Nigeria contributes 6.8% of Nigeria’s GDP, INR 2,178.1 Billion to the cou…

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