The Impact Of Cash Flow Management On The Organizational Performance

(A CASE STUDY OF GUINNESS PLC BENIN CITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cash flow is generally acknowledged as the single most pressing concern of the Small/Medium Scale Enterprise (SME). In its simplest form cash flow is the movement of money in and out of your business. Cash flow is the life-blood of all growing businesses and is the primary indicator of business health. The effect of cash flow is real, immediate and, if mismanaged, totally unforgiving. Cash needs to be monitored, protected, controlled and put to work. While the basic principles of effective cash mana…