Impact Of Pricing Policy On Profitability Level Of An Organization

This study was intended to evaluate the impact of pricing on profitability level of an organization. This study was guided by the following objectives; to establish the efficiency and effectiveness of pricing policy in selected firms. To find out the various factors that influence pricing decisions in selected firms. To determine if pricing decision (s) can make an impact on a firm’s profit and efficiency. To investigate if profit planning (or budgeting) can result in cost reduction and increased profit performance. To make recommendation based on the findings of this study to the management o…