Impact Of Total Quality Management Practices On Customer Retention And Satisfaction

67 pages Chapters 5 ID: BAM1398

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DepartmentBusiness Administration and Management
TypeProject
Pages67
Chapters5
FormatMS Word & PDF
Reference No.BAM1398

Abstract

  CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Total quality management practice is a firm-wide management philosophy of continuously improving the quality of the products/services/processes by focusing on the customers’ needs and expectations to enhance customer retention, satisfaction and firm performance. There are mixed results about the relationship between total quality management practices and customer retention, satisfaction and performance. However, this study will examine the impact of total quality management practices on customer retention and satisfaction. A…

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