The Impact Of Television Advertising Of Household Products On Consumers Brand Preference

THE IMPACT OF  TELEVISION  ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE ABSTRACT The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate the nature of television advertising and consumer brand preference and the factors which determine consumer preference for a product. It analyses advertising and profers its significance in enhancing consumer brand preference. INTRODUCTION Those views of Etzel et al. (1997) coincide with the simple but all-embracing definitions of Davies (19…