Full material
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| Pages | 90 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 90 |
| Chapters | 5 |
| Methodology | Descriptive and Inferential Statistics |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM1518 |
Abstract
PRICING STRATEGY AND ITS INFLUENCE ON CONSUMER PURCHASE DECISIONA CASE OF COCA-COLA AND TELECOMMUNICATION SERVICESABSTRACTThis study sought to investigate the influence of pricing
strategy on consumer purchase decision. A case of Coca-Cola and
Telecommunication Services. The objectives of the study are to determine
the extent of customers sensitivity to changes in price, to determine
if pricing strategy influences price satisfaction of soft drinks and
telecommunication services, to determine if income influences customer’s
perception of price fairness for soft drinks and telecommun…
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Unlock Full Material
Full material
₦ 5,000 $(29)
| Pages | 90 |
| Delivery | Instant, after payment |