Full material
₦ 5,000 $(29)
| Pages | 90 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 90 |
| Chapters | 5 |
| Methodology | Descriptive and Inferential Statistics |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM1530 |
Abstract
Abstract The purpose of this study is to examine the determinants of consumer preference on a particular product. The objective of the study is to examine the effect of social factors, price, brand name and product trust on consumer brand preference. This study uses qualitative research instrument through the administration of questionnaires to two-hundred and fifty (250) consumers of Techno Smart Phone in Egor Local Government Area of Edo State and adopts descriptive statistics, Cronbach Alpha test, Pearson Moment correlation matrix and robust regression t…
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Unlock Full Material
Full material
₦ 5,000 $(29)
| Pages | 90 |
| Delivery | Instant, after payment |