Comparative Analysis Of Consumer Preference For Rice

144 pages Chapters 5 ID: BAM1544

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages144
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM1544

Abstract

ABSTRACT         This study examines comparative analysis of consumer preference for rice. Basically, this study examines customers' preference for locally made rice and foreign rice, determines the ratings of locally made rice and foreign rice based on such factors as price, nutritional value, taste, cooking process/duration, and packaging, and ascertains the influence of demographic variables on customers preference for rice.          The survey research design was adopted for this study. The population of this s…

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Pages144
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