Full material
₦ 5,000 $(29)
| Pages | 126 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 126 |
| Chapters | 5 |
| Methodology | chi-square |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM1546 |
Abstract
ABSTRACTThis study examined the determinants of customer brand switching behavior in the banking sector in Benin City. The study specifically determine the rate of brand switching behaviour among bank customers in Benin City; establish the reasons for brand switching behaviour among bank customers in Benin City; and ascertain the influence of demographic variables (namely: gender, marital status, age, highest education qualification, income level) on customer brand switching behaviour in the banking sector in Benin City.Survey research design was adopted for the study. The population com…
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Unlock Full Material
Full material
₦ 5,000 $(29)
| Pages | 126 |
| Delivery | Instant, after payment |