Market Segmentation And Sales Performance Of An Organization, Benin City

199 pages Chapters 5 ID: BAM1553

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages199
Chapters5
MethodologyRegression Analysis
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM1553

Abstract

ABSTRACT         Coexisting marketing standard relies on developing long term relationship with the costumers and providing values and satisfaction to them. This study has been conducted with an aim of examining the relationship between Market Segmentation and Sales performance of the costumers.       This study uses survey method, correlation and regression analysis for the purpose of hypothesis testing. The study has been conducted in relation to LEVER BROTHERS products. A convenient size of almost 120 costumers was taken. According…

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Full material

₦ 5,000 $(29)
Pages199
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