The Impact Of Advertising And Sales Promotion On The Profitability Of Scale Business. A Case Study Of Rojalin Company Ltd Ogwashi Uku Delta State

BACKGROUND OF THE STUDYAdvertising and sales promotion has not only become an integral part of our society and economic system but has also grow over the year to assume tremendous proportions  both as a business activity and social phenomenon. It has affected not only the business sector but also the whole society (Oghudge, 1993) Advertising and sales promotion have been seen as life wire of an organization which help in the creation of awareness educating and informing consumers/customers about a particular product, which will help in increasing a company sales turnover and more profit t…