The Effectiveness Of Personal Selling In The Marketing Of Capital Goods (a Case Study Of Anambra Motor Manufacturing Company)

ABSTRACTThis research work focus on the effectiveness of personal selling in the marketing capital goods.  Personal selling is an ancient art, which has spawned a large literature and many principles, effective salesperson have more than instruct, they are trained in a method of analysis customer interaction.  Personal selling takes the from of oral presentation in a conversation with one or more prospective purchasers, for the purpose of making profitable sales.   The main purpose of personal selling is to bring the right products into contact with the right customer to make ce…