New Product Development And Its Impact On Profitability In Banking Industry

76 pages ID: BAM1926

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DepartmentBusiness Administration and Management
TypeProject
Pages76
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM1926

Abstract

ABSTRACTThis research is title “New Product Development and its impact in Banking Industry” with special reference to Bank PHB Plc. Kaduna Branch, Kaduna. The objective of this work is to assess thee impact of New Product development as it affects the profit of organization. product and new product development process, the attributes and characteristic of service, product life cycle and strategy, product success and failures also discussed the customer profitability in banking industry. Total population for this research comprises of entire staff of the bank. The sample size is 17 which were r…

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