Survival Strategies Adopted By Small –scale Retail Outlets In Nigeria (a Case Study Of Eastern Shop Ogui Road Enugu)

ABSTRACTThis study was conducted to determine the survival strategies adopted by small- scale retail outlets in Nigeria. The population for this study was drawn from ogui read Enugu. This work was done in order to get the main survival strategies to be adopted by small scale retail outlets in Nigeria.To achieve this, the researcher constructed questionnaire based on research question fro mutated in chapter one. The motor findings in these studies are as follows. Location and relocation of business at a better sight as important as the growth of the business. Down sizing small–scale shops enc…