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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 92 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM1980 |
Abstract
INTRODUCTION Marketing practices in the early sixties have its way through satisfying the manufacturer and his goals without considering the consumers position in the product. Nwaneri (1981), noted that the social orientation in marketing of these early times challenges and changes or cultural values and socio-economic conditions that give rise to consumers dissatisfaction and grievances against marketing activities. Therefore, one would say that consumerism is a protest against marketing malpractices and or any endeavor to eradicate marketing injustice…
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Full material
₦ 5,000 $(29)
| Pages | 92 |
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