Improving Organizations Profitability Through Effective Advertising. (a Survey Of Some Selected Hotels In Enugu Urban)

64 pages ID: BAM2010

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages64
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM2010

Abstract

ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization  of organizational profit with survey of some selected hotels businesses in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and  products actually lead to  profit increase.  This problem is necessary in view of the fact that some people do believe that hotel could go on  with their businesses with or without advertising . Respondents were randomly selected from Enugu metropolis and the data they provided were analyze…

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