Product Planning Distribution And Management (a Case Study Of The Nigeria Bottling Company’s Plc, Enugu.

ABSTRACTProduct planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come out with a good quality product, it must undergo many processes, from planning for either short range or long, fore casting doing market research and consumer survey, protesting the product and introducing the product to the market through different channels of distribution.The aim of this study is to describe how the Nigeria bottling company plc, Enugu is really involved in the process of product planning, di…