Public Relations As A Tool For Achieving Organizational Objectives: (a Case Study Of United Bank For Africa (uba) Plc., Enugu)

ABSTRACTThe needs for a company to strive to improve its profitability are obvious and varied.This was as a result on how active their public relations towards their clients.As a matter of fact, Bank needs public relations as a tool for achieving its objectives.Perhaps, public relations is relationship with the general public through publicizing those functions of an organization, corporation, church, government military, institution etc.  Concerned with informing the public and analyzing these information in an attempt to create favourable public opinion.However, one major point in this …