The Effect Of Marketing Strategy On Customer Satisfaction (a Study Of Unilever Nigeria Company Plc)

INTRODUCTIONToday’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which used to take years, may now take place in a few short months.  As the pace of change accelerates it become more difficult to maintain stable relationships with suppliers, customer brokers, distributors and even your own company personnel. Stanton (1981)Co…