The Impact Of Advertisement On Business Profitability (a Case Study Of Pz Nigeria Plc Lokoja Branch)

38 pages ID: BAM2276

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DepartmentBusiness Administration and Management
TypeProject
Pages38
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM2276

Abstract

ABSTRACTThis topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test statistic test. The work was summarized followed by find which related the firms can increase the level of patronage of their product through activities poor response finance and time were some of the construction the researcher faced in the conduct of the …

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Full material

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Pages38
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