The Impact Of Advertising On Consumer Buying Behaviour In Dangote Plc

75 pages Chapters 5 ID: BAM2323

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages75
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM2323

Abstract

ABSTRACTThe title of the project work is “The Impact of Advertising on Consumers Buying Behaviour”. A case study of Dangote Plc. The aims and objectives of this project work are to find out what advertisement is all about, analyze the effects that advertising has on consumer buying behaviour, determine the extend to which advertisement can actually affect the buying of consumer also to determine whether advertisement can achieve product awareness in the minds of consumers. In order to achieve this, the researcher employed survey and descriptive method, collect the relevant data. After the data…

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Pages75
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