The Impact Of New Product Development On Sales Volume In Peugeot Automobile Nigeria Limited

60 pages ID: BAM2412

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DepartmentBusiness Administration and Management
TypeProject
Pages60
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM2412

Abstract

ABSTRACTThe study examined the impact of new product development on sales volume in Peugeot Automobile Nigeria Limited, Kaduna. The objective of the study is to examine how new product development on sales volume are being carried out by Peugeot Automobile Nigeria Plc, Kaduna. The survey research method would be adopted in this research. The finding further reveal that the techniques used in new product development on sales volume in Peugeot Automobile are basically the total assurance and consumer feedback. In conclusion, the new product development is very important to the existence of busin…

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