Customer Satisfaction In The Mobile Telecommunications Industry In Nigeria.

ABSTRACTCustomer satisfaction is a fundamental marketing construct in the last three decades.In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones.However,in this present decade,companies have gained better understanding of the importance of customer satisfaction (especially service producing companies) and adopted it as a high priority operational goal.This study aimed at investigating the overall customer satisfaction of the mobile telecoms industry in Nigeria, factors influencing satisfaction …