Impact Of Demographic Characteristics On Fast-food Patronage.

CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDY The popularity of fast food is indicative of changing lifestyles, the growingtrend of convenience and consumers needs for value for money.Despite all the threats that fast food industry is currently facing like risingcommodity prices, an excessive supply of fast food outlets, in the market, loadshedding and hygiene scandals, the fast  food  industry is still shaving remarkablegrowth. There is a perceived increase in the number of fast food restaurants thatcrop up in every city and township in Nigeria. Thus suggesting that the sec…